Features

One platform, every feature

From carrier-grade messaging to a real-time CDP, journeys and AI — everything reads the same customer profile.

CPaaS

Omnichannel messaging APIs — SMS, RCS, WhatsApp, email, voice and push from one integration.

Omnichannel Messaging

Every channel. One API. One conversation.

Reach customers on SMS, RCS, WhatsApp, email, voice and push through a single API with automatic failover.

SMS API

Global SMS that actually gets delivered.

A carrier-grade SMS API with smart routing, delivery receipts and two-way messaging across 190+ countries.

WhatsApp Business

Rich, two-way conversations at scale.

Official WhatsApp Cloud API access with templates, interactive buttons, media and conversational automation.

Email API & Marketing

Transactional and marketing email that lands in the inbox.

High-deliverability email with double opt-in, one-click unsubscribe, open/click tracking and A/B testing.

RCS Business Messaging

SMS, upgraded — branded, rich and verified.

Send branded, interactive RCS messages with carousels, buttons and verified sender identity, falling back to SMS.

Programmable Voice

Add voice calls and IVR to any workflow.

Place and receive calls, run IVR flows, send voice OTPs and text-to-speech alerts via a simple API.

Mobile & Web Push

Re-engage users right on their device.

Send targeted mobile (FCM/APNs) and web push notifications driven by behaviour and segments.

SMS Keyword Opt-In

"Text JOIN to sign up" — grow a consented SMS list from anywhere.

Set up a keyword — JOIN, VIP, SUMMER — and when someone texts it to your number, they're opted in with consent captured automatically. Put it on a poster, a receipt, a shop window; grow SMS the compliant way.

Template gallery

Start from a proven layout instead of a blank canvas.

A gallery of ready-made starter templates — newsletter, promo, transactional, welcome — that you drop into the builder and make yours. Faster first send, consistent design, no HTML.

Outbound webhooks

Push platform events to your systems the moment they happen.

Subscribe an endpoint to platform events — contact created, message delivered or failed, campaign sent, form submitted — and WeZend posts them to you in real time, HMAC-signed so you can verify they're genuine.

CDP

A real-time customer data platform: events, unified profiles, computed traits and segments.

Customer Data Platform

Every event, every channel, one profile.

Ingest behavioural events in real time and resolve them into unified, queryable customer profiles.

Segmentation & Audiences

Build any audience in seconds — and keep it live.

Create real-time segments from any event, trait or behaviour, and activate them across every channel.

Consent & Preference Center

Consent that customers control and you can trust.

A self-serve center where customers manage channels, topics and consent — enforced on every send.

Warehouse Sync & Reverse-ETL

Your warehouse and your activation, in sync.

Stream profiles and events to your data warehouse, and activate warehouse-built audiences back across every channel.

Automation

Visual journeys and workflows that turn customer behaviour into perfectly-timed action.

Journey Orchestration

Turn behaviour into perfectly-timed action.

A visual, drag-and-drop builder for multi-step, cross-channel journeys triggered by real-time events.

Unique Discount Codes

One-time codes that can't be shared, screenshotted or abused.

Upload a pool of single-use codes and put {{discount_code}} in your message. Each recipient gets a unique code handed out atomically — never reused, never leaked to a coupon site. Real scarcity, real urgency.

Hosted Landing Pages

Publish a campaign landing page in minutes — no website deploy.

Build a landing page in the platform and publish it to a hosted URL instantly — for a lead form, an offer, an event RSVP. No developer, no deploy pipeline, connected to the same forms and CDP as everything else.

Campaign approval

Let the team draft — require a second pair of eyes before it sends.

Members can build and submit campaigns, but a send goes to pending approval for an owner or admin to release. Governance for teams and agencies, built into roles — no accidental sends to the whole list.

AI

AI agents, copilots and predictive models that draft, decide and optimise for you.

AI Agents & Automation

AI that drafts, decides and acts on your data.

AI agents that answer conversations, copilots that draft campaigns, and predictive models that pick the next best action.

AI Connector (MCP)

Run WeZend from Claude or ChatGPT — in plain language.

Connect your own AI assistant to your WeZend account: 44 customer-scoped tools that read, configure and (with explicit confirmation) operate the platform — segments, campaigns, journeys, templates, domains, budgets and more.

AI Studio

Describe it in a sentence — get a ready-to-review campaign or journey.

Type what you want — "a win-back email for customers who haven't ordered in 60 days" — and AI Studio returns a full draft: the audience segment, a written email, an A/B subject line and a suggested send time. You review and ship.

Smart Send-Time

Send when each contact actually opens — not when you hit go.

Every contact has a rhythm — the hours they actually engage. Smart Send-Time reads each person's event history, finds the hour they're most active, and schedules their message for then. Better open and click rates, no guesswork, no spreadsheets.

AI Brand Voice

AI copy that sounds like you — not a generic bot.

Set your brand's voice once — tone, phrases to use, words to avoid — and every AI-written email, SMS and subject line sounds like your brand instead of a default assistant. The voice profile is folded into every AI prompt across the platform.

Product Recommendations

Every email shows each customer the products they're most likely to buy.

Drop a recommendations block into any email and each recipient sees products picked for them — from their behaviour and your catalog. One campaign, thousands of personalised versions, rendered at send time.

Analytics

Attribution, funnels, cohorts and deliverability insight across every channel.

Analytics & Attribution

See what's working across every channel.

Funnels, cohorts, attribution and revenue reporting unified across all channels and journeys.

Experimentation & A/B Testing

Prove what works — with real lift, not guesses.

Run A/B tests and holdout experiments across channels and journeys, and measure true incremental impact.

AI Performance Analyst

Your numbers, explained in plain language — with the next move.

Every week the analyst turns your digest numbers into a short, readable narrative — what changed, why it matters, and one concrete thing to do next. When AI is configured it's written by Claude; otherwise a rules-based version, so it always works.

Inbox-Placement Testing

See where your email lands before you send it to real customers.

Send a real test to your own seed inboxes across providers and track delivery and opens per address. Catch a deliverability problem on a seed list — not on your whole audience.

DMARC monitoring

See who's sending email as your domain — and shut down the impostors.

Upload your DMARC aggregate reports and WeZend parses them into a readable picture: which sources pass authentication, which fail, and where someone may be spoofing you. The visibility you need to tighten DMARC safely.

Spam pre-flight & BIMI

Score an email against spam signals before you send — and earn a verified logo.

A pre-flight spam check scores your subject and content against known spam signals and tells you what to fix. Pair it with BIMI to show your verified logo next to your emails in supporting inboxes — trust before the open.

One API, six channels

SMS, email, WhatsApp, voice, push and in-app share the same send endpoint, templates and delivery report. A new channel is a parameter — not another vendor, another invoice and another dashboard.

The send API

Delivery you can verify

Automatic vendor failover, a dead-letter queue with retry, and a Delivery Inspector that translates any failure into cause + fix in plain language. "It says delivered" becomes "I can see why".

The deliverability tooling

Data in, data out — never locked

Events stream in, segments activate out to ad platforms, warehouse sync mirrors everything to your own database, and full GDPR export is one API call. A platform you can leave is a platform you can commit to.

Data flow & export

Coming from Klaviyo, Mailchimp, Twilio, ActiveCampaign or SendGrid? We've written down the actual procedure — step by step.

One platform. Every customer interaction.

Replace your patchwork of messaging APIs, CDP and automation tools with a single engagement platform built for scale.

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