Journey Orchestration
A visual, drag-and-drop builder for multi-step, cross-channel journeys triggered by real-time events.
Journeys are where the CDP and CPaaS meet. Drag triggers, conditions, delays, A/B splits and messages onto a canvas to build lifecycle automations — welcome series, abandoned-cart, renewal reminders, win-back — that react to live customer behaviour. Branch on any trait or event, wait for the right moment, and send on the channel each customer prefers.
Benefits
Why it matters
Event-triggered
Start journeys the instant a customer does — or stops doing — something.
Cross-channel by default
Move a customer from email to SMS to WhatsApp within one journey based on response.
Test and simulate
Simulate a journey against real profiles before launch, and A/B test every branch.
Capabilities
What you can do
Visual canvas
Triggers, conditions, delays, splits, goals and message nodes on a drag-and-drop board.
Wait-for-event & goals
Pause until a customer converts, then exit the journey and measure goal completion.
Frequency & quiet-hour rules
Global guardrails prevent over-messaging across every concurrent journey.
Journey simulator
Preview exactly which paths real customers would take before you go live.
Frequently asked questions
Can journeys span multiple channels?
Yes — a single journey can send email, then SMS, then WhatsApp, branching on whether the customer engaged with each.
Related
Segmentation & Audiences
Create real-time segments from any event, trait or behaviour, and activate them across every channel.
Customer Data Platform
Ingest behavioural events in real time and resolve them into unified, queryable customer profiles.
AI Agents & Automation
AI agents that answer conversations, copilots that draft campaigns, and predictive models that pick the next best action.
Omnichannel Messaging
Reach customers on SMS, RCS, WhatsApp, email, voice and push through a single API with automatic failover.
One platform. Every customer interaction.
Replace your patchwork of messaging APIs, CDP and automation tools with a single engagement platform built for scale.
No credit card required · EU data residency · 99.99% uptime SLA