Customer Data Platform
Ingest behavioural events in real time and resolve them into unified, queryable customer profiles.
A CDP is only useful if the profile is accurate and current. WeZend ingests events from your website, apps, backend and every messaging channel, resolves identities across devices and emails, and builds a single real-time profile per customer. Computed traits (lifetime value, churn risk, last-seen, favourite category) update as events arrive — and every other part of the platform reads from the same profile.
Benefits
Why it matters
Real-time, not nightly
Profiles and traits update the moment an event arrives, so automation acts on fresh data.
Identity resolution
Stitch anonymous and known activity across devices, emails and phone numbers into one identity.
One source of truth
Messaging, journeys, AI and analytics all read the same profile — no data silos.
Capabilities
What you can do
Event ingestion API + SDKs
Track events from web, mobile and server with a simple, high-throughput API.
Computed traits
Define traits like CLV, RFM score and churn risk once; they recompute automatically.
Consent & preference center
Store consent per channel and purpose, with a self-serve preference center for customers.
Warehouse export & reverse-ETL
Sync profiles to your data warehouse and activate segments back out to ad platforms.
API example
Build it in minutes
await wezend.events.track({ userId: "cus_8823", event: "product_viewed", properties: { sku: "DK-1180", price: 499, category: "outerwear" }, context: { channel: "web", device: "ios" }});Frequently asked questions
How is this different from a data warehouse?
A warehouse stores data for analysis; the CDP resolves identity and serves a live profile that automation and messaging act on in real time. WeZend can sync to your warehouse too.
Where is data stored?
In the EU by default, with data-residency controls, retention policies and full GDPR export/erasure support.
Related
Segmentation & Audiences
Create real-time segments from any event, trait or behaviour, and activate them across every channel.
Journey Orchestration
A visual, drag-and-drop builder for multi-step, cross-channel journeys triggered by real-time events.
Analytics & Attribution
Funnels, cohorts, attribution and revenue reporting unified across all channels and journeys.
AI Agents & Automation
AI agents that answer conversations, copilots that draft campaigns, and predictive models that pick the next best action.
One platform. Every customer interaction.
Replace your patchwork of messaging APIs, CDP and automation tools with a single engagement platform built for scale.
No credit card required · EU data residency · 99.99% uptime SLA