Segmentation & Audiences
Create real-time segments from any event, trait or behaviour, and activate them across every channel.
Segments in WeZend are event-driven and live: define the rules once and membership updates automatically as customer behaviour changes. Combine behavioural events, computed traits and profile attributes with and/or logic, preview the audience instantly, and activate it as a journey trigger, a campaign audience or a reverse-ETL sync to ad platforms.
Benefits
Why it matters
Live membership
Customers enter and leave segments automatically as their behaviour changes — no manual refresh.
No SQL required
A visual builder lets marketers create precise audiences without engineering help.
Activate anywhere
Use a segment as a journey entry, a broadcast audience or a synced audience on Meta/Google.
Capabilities
What you can do
Behavioural + trait rules
Combine 'did/didn't do X', trait thresholds and time windows with nested logic.
Instant preview & size
See the estimated audience size and sample profiles as you edit the rules.
Suppression & holdouts
Exclude recent contacts and reserve holdout groups to measure incremental impact.
Predictive segments
Build audiences from ML scores like churn risk or purchase propensity.
Frequently asked questions
How fast do segments update?
In real time. As soon as an event changes a customer's eligibility, their membership updates and any attached journey can trigger.
Related
Customer Data Platform
Ingest behavioural events in real time and resolve them into unified, queryable customer profiles.
Journey Orchestration
A visual, drag-and-drop builder for multi-step, cross-channel journeys triggered by real-time events.
AI Agents & Automation
AI agents that answer conversations, copilots that draft campaigns, and predictive models that pick the next best action.
One platform. Every customer interaction.
Replace your patchwork of messaging APIs, CDP and automation tools with a single engagement platform built for scale.
No credit card required · EU data residency · 99.99% uptime SLA