Warehouse Sync & Reverse-ETL
Stream profiles and events to your data warehouse, and activate warehouse-built audiences back across every channel.
Analysts live in the warehouse; activation lives in WeZend. This feature keeps them in lockstep. Continuously export unified profiles and events to Snowflake, BigQuery or Redshift for deep analysis, and use reverse-ETL to pull SQL-defined audiences back into WeZend for journeys, campaigns and ad-platform sync — so the same definition of a customer powers both your dashboards and your messaging.
Benefits
Why it matters
One definition of the customer
Analytics and activation share the same audiences — no drift between BI and marketing.
Activate warehouse audiences
Turn a SQL query in your warehouse into a live, messageable audience in minutes.
No pipeline to maintain
Managed sync replaces brittle in-house ETL scripts and cron jobs.
Capabilities
What you can do
Continuous export
Stream profiles and events to Snowflake, BigQuery and Redshift on a schedule.
Reverse-ETL audiences
Import SQL-defined audiences and keep membership fresh automatically.
Ad-platform activation
Push those audiences onward to Meta and Google Customer Match.
Frequently asked questions
Which warehouses are supported?
Snowflake, BigQuery and Redshift, with more via the open API. Sync runs both ways.
Related
Customer Data Platform
Ingest behavioural events in real time and resolve them into unified, queryable customer profiles.
Segmentation & Audiences
Create real-time segments from any event, trait or behaviour, and activate them across every channel.
Analytics & Attribution
Funnels, cohorts, attribution and revenue reporting unified across all channels and journeys.
One platform. Every customer interaction.
Replace your patchwork of messaging APIs, CDP and automation tools with a single engagement platform built for scale.
No credit card required · EU data residency · 99.99% uptime SLA