Smart Send-Time
Every contact has a rhythm — the hours they actually engage. Smart Send-Time reads each person's event history, finds the hour they're most active, and schedules their message for then. Better open and click rates, no guesswork, no spreadsheets.
Blasting everyone at 9:00 treats a night-owl shift worker and an early-rising parent the same. Smart Send-Time doesn't. It derives each contact's modal active hour from their real event stream — the time of day they open, click and browse — and schedules their message to arrive then. When there's not enough signal yet, it falls back to a sensible default, so new contacts are never stranded.
The math is deterministic (no black box you can't reason about), it costs nothing extra, and it's a per-contact decision, not a single "best time" applied to your whole list. AI Studio suggests it automatically on every draft, and you can switch it on for any campaign or journey send. Small change, compounding effect: the same message, delivered when people are actually looking.
Benefits
Why it matters
Per-contact, not per-blast
Each person's message is timed to their own engagement hour, not one compromise time for the whole list.
Real signal, not astrology
Derived from the contact's actual event history with deterministic math you can explain to a stakeholder.
Free and automatic
No add-on cost, and AI Studio proposes it on every draft — turn it on and forget it.
Capabilities
What you can do
Modal-hour scheduling
Finds the contact's most-active hour and schedules the send to land in it.
Sensible fallback
New or low-signal contacts get a good default time instead of being skipped.
Frequently asked questions
What if a contact has no history yet?
They receive the message at a sensible default time. As their event history builds, the timing sharpens automatically.
Related
AI Studio
Type what you want — "a win-back email for customers who haven't ordered in 60 days" — and AI Studio returns a full draft: the audience segment, a written email, an A/B subject line and a suggested send time. You review and ship.
AI Agents & Automation
AI agents that answer conversations, copilots that draft campaigns, and predictive models that pick the next best action.
Analytics & Attribution
Funnels, cohorts, attribution and revenue reporting unified across all channels and journeys.
Journey Orchestration
A visual, drag-and-drop builder for multi-step, cross-channel journeys triggered by real-time events.
One platform. Every customer interaction.
Replace your patchwork of messaging APIs, CDP and automation tools with a single engagement platform built for scale.
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