AI Connector (MCP)
Connect your own AI assistant to your WeZend account: 44 customer-scoped tools that read, configure and (with explicit confirmation) operate the platform — segments, campaigns, journeys, templates, domains, budgets and more.
Your AI assistant already knows how to plan a campaign — now it can build one in your account. The AI Connector exposes WeZend as an MCP server (for Claude) and a one-click GPT Action (for ChatGPT): 44 tools mapped 1:1 to the same services the dashboard uses. Ask "why did message X fail?", "create a segment of customers who haven't opened in 60 days", or "draft a win-back journey" — and it happens in your account, scoped by your API key. Reads and configuration are free-form; anything that actually sends (send a campaign, activate a journey, send a test) is confirm-gated: the model must explicitly confirm before a single message leaves. Every guard that protects the dashboard — suppression lists, quotas, budgets, card-on-file, audit log — applies unchanged, and secrets (integrations, channel credentials, billing) are deliberately out of the AI's reach.
Benefits
Why it matters
Your assistant, your account
Works from Claude (remote MCP or the @wezend/mcp bridge) and ChatGPT (GPT Action created in one click from our OpenAPI spec).
Real actions, real guardrails
Sends and activations require an explicit confirm step, and suppression, quota, budget and audit guards apply to every call.
Plain language in, config out
Describe a segment in a sentence and get real rules; paste raw CSV and get imported contacts; ask for a journey and get a reviewable draft.
Capabilities
What you can do
Read & diagnose
Plan & usage, contacts, segments, journeys, campaigns, templates, forms, flows, integrations, senders, email domains, analytics, ROI, deliverability, budget — plus CDP insight: event stream, unified profiles (lifecycle, engagement, churn risk, predicted CLV), funnels, retention — and "why did message X fail?".
Configure
Create segments (rules or natural language), add contacts (array or raw CSV), migrate from Klaviyo/Mailchimp/Brevo (suppressions first, consent intact), define computed traits (LTV, days-since-purchase …), create templates, campaign drafts, journey drafts and lead forms, request sender IDs, add and verify email domains (SPF/DKIM/DMARC), set sending policy and budget caps.
Act — behind a confirmation
Send a campaign, activate a journey or send a test message. These three tools refuse to run unless the call carries an explicit confirm — the same choke point real sends always pass through.
Deliberately out of reach
Connecting integrations, WhatsApp/Voice/Push credentials and billing are excluded by design: anything that involves secrets or money stays in the dashboard, behind your login.
API example
Build it in minutes
POST /v1/mcp/actX-API-Key: <your key>{ "tool": "create_segment", "arguments": { "name": "Win-back candidates", "prompt": "customers with no opens in 60 days and LTV over 5000" }} ← 200 { "ok": true, "result": { "id": "seg_1a2b", "rules": { "match": "all", "conditions": [] } } }Frequently asked questions
Which AI assistants work with it?
Claude (claude.ai remote MCP connectors, Claude Desktop and Claude Code via the @wezend/mcp bridge), ChatGPT (a GPT Action generated from /v1/mcp/openapi.json in one click) — and any other client that speaks MCP or plain REST.
Can the AI accidentally send to my whole list?
No. The three tools that send or activate refuse to run without an explicit confirm parameter, and even confirmed sends pass every dashboard guard: suppression lists, quota, budget caps, card-on-file and the audit log.
How is access scoped?
By your API key: the account identity always comes from the key, never from the model, so an assistant can only see and touch the account the key belongs to. Keys are created and revoked on the Connect AI page in the dashboard.
Related
AI Agents & Automation
AI agents that answer conversations, copilots that draft campaigns, and predictive models that pick the next best action.
Segmentation & Audiences
Create real-time segments from any event, trait or behaviour, and activate them across every channel.
Journey Orchestration
A visual, drag-and-drop builder for multi-step, cross-channel journeys triggered by real-time events.
One platform. Every customer interaction.
Replace your patchwork of messaging APIs, CDP and automation tools with a single engagement platform built for scale.
No credit card required · EU data residency · 99.99% uptime SLA