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Playbooks

The campaigns that actually move revenue — with the build steps

Every playbook is a proven marketing program broken into the exact steps to build it in WeZend — trigger, timing, channels, guardrails — plus the one-sentence prompt to have AI Studio draft it for you.

Abandoned cart recovery

Recover the customers who added to cart but didn't buy — with a timed, multi-channel nudge that stops the moment they purchase.

EmailSMSRead the playbook

Welcome series

Turn a new signup into a first purchase with a warm, paced introduction — the highest-engagement email you'll ever send.

EmailRead the playbook

Win-back lapsed customers

Re-engage customers who've gone quiet — and prove the revenue was incremental with a holdout, not just sales that would have happened anyway.

EmailSMSRead the playbook

Back-in-stock alerts

Turn a sold-out disappointment into a sale — notify the exact people who wanted an item the moment it returns.

EmailSMSRead the playbook

Post-purchase flow

Turn one purchase into a relationship — set expectations, reduce support tickets, and set up the second order.

EmailSMSRead the playbook

Browse abandonment

Catch the shopper who looked but never added to cart — an earlier, larger audience than cart abandonment, if you handle it with a light touch.

EmailRead the playbook

Review & UGC request

Ask for a review at the one moment customers are most likely to give one — after they've received and used the product.

EmailSMSRead the playbook

Replenishment reminders

For consumables, remind customers to reorder right as they're running out — predictable, recurring revenue on autopilot.

EmailSMSRead the playbook

Birthday & anniversary

A personal, well-timed gift on a customer's birthday — one of the simplest high-open, high-goodwill automations you can run.

EmailSMSRead the playbook

VIP & loyalty flow

Spot your best customers automatically and treat them like it — early access, real perks, and a reason to stay at the top.

EmailSMSRead the playbook

Pick a playbook. Ship it this week — free.

  • No credit card
  • EU data residency
  • 6 channels, one API
  • GDPR built in

One platform. Every customer interaction.

Replace your patchwork of messaging APIs, CDP and automation tools with a single engagement platform built for scale.

No credit card required · EU data residency · 99.99% uptime SLA