Replenishment reminders
For consumables, remind customers to reorder right as they're running out — predictable, recurring revenue on autopilot.
Drive predictable repeat orders on consumables
Purchase + typical consumption interval
Email · SMS
30 minutes
If you sell anything people run out of — coffee, supplements, skincare, pet food — replenishment is the closest thing to free recurring revenue. The customer already chose you; you just have to reach them at the moment their supply runs low, before they default to whatever's nearest.
The whole game is timing the reminder to the product's real consumption cycle. Land it right and reorders become a habit; land it wrong and it's noise.
Build it in WeZend
- 1
Estimate the consumption interval
Decide how long a typical unit lasts — 30 days of coffee, 60 of supplements. This sets the wait before you remind.
- 2
Trigger on purchase, wait the interval
Start on `purchase` and delay to just before they'd run out — a few days of buffer so it arrives while supply is low, not gone.
- 3
Remind with one-tap reorder
Send a friendly "running low?" email or SMS with a direct reorder link to the exact product. Exit anyone who reorders.
Or draft it in one prompt
Paste this into AI Studio (or your own Claude/ChatGPT via Connect AI) and review the draft it builds:
"Build a replenishment journey for a 30-day consumable: after purchase, wait 26 days, then send a "running low?" reminder with a one-tap reorder link — exit on reorder."See how AI Studio works
Tips that make the difference
Tune per product, not per customer average — a 30-day and a 90-day item need different waits.
Offer a subscription as the graduation for repeat reorderers; the reminder proved the habit, a subscription locks it in.
Deep-link to reorder, ideally pre-filling the cart, so it's one tap.
Features this playbook uses
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