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Browse abandonment

Catch the shopper who looked but never added to cart — an earlier, larger audience than cart abandonment, if you handle it with a light touch.

Goal

Convert product interest that didn't reach the cart

Trigger

product_viewed with no cart_updated

Channels

Email

Setup

30 minutes

Browse abandonment sits one step earlier than cart abandonment: the customer looked at products but never added anything. It's a bigger audience with softer intent, so the winning move is a lighter touch — helpful, not pushy — or you'll train browsers to feel watched.

Done well, it recovers interest that would otherwise evaporate, and it feeds your CDP with the behavioural signal that sharpens every other program's targeting.

Build it in WeZend

  1. 1

    Capture product_viewed events

    Your site sends `product_viewed` to the CDP as customers browse — the raw signal for this flow.

  2. 2

    Trigger only on repeat interest

    Fire when someone views a product (or category) more than once and hasn't added to cart — real interest, not a bounce.

  3. 3

    One helpful email (a few hours later)

    Show what they looked at plus a recommendations block — framed as "still thinking it over?", not "we're watching you".

Or draft it in one prompt

Paste this into AI Studio (or your own Claude/ChatGPT via Connect AI) and review the draft it builds:

"Build a browse-abandonment journey: when a contact views a product twice without adding to cart, send one helpful email a few hours later showing it plus recommendations."
See how AI Studio works

Tips that make the difference

Require a stronger signal than one glance. A single page view is noise; a repeat view is intent.

Keep it to one message. Browse intent is soft — more than one touch tips into creepy.

Never mention the exact price they saw in a way that feels surveillance-y; keep it helpful.

Features this playbook uses

Customer Data PlatformJourney OrchestrationProduct Recommendations

Build this playbook free — no credit card.

  • No credit card
  • EU data residency
  • 6 channels, one API
  • GDPR built in
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