Back-in-stock alerts
Turn a sold-out disappointment into a sale — notify the exact people who wanted an item the moment it returns.
Convert sold-out demand when stock returns
Restock event for a watched product
Email · SMS
30 minutes
Someone who tried to buy a sold-out item is a buyer with proven intent and no product to give them — the easiest sale you're not making. A back-in-stock alert closes that gap: capture interest while the item is out, then notify exactly those people the moment it returns.
Because the demand is pre-qualified, these alerts convert far above a normal promo, and speed matters — the first hour after restock is where limited inventory sells out again.
Build it in WeZend
- 1
Capture interest while out of stock
A "notify me" form or button records the contact and the product they want as an event — consent captured.
- 2
Trigger on the restock event
When your store signals the product is back, trigger a journey scoped to the contacts who asked about that product.
- 3
Notify immediately, both channels
Send email and SMS right away — for scarce restocks, SMS's speed is the difference between a sale and a second sell-out miss.
Or draft it in one prompt
Paste this into AI Studio (or your own Claude/ChatGPT via Connect AI) and review the draft it builds:
"Build a back-in-stock journey: when a watched product restocks, immediately email and SMS the contacts who asked to be notified, deep-linked to the product."See how AI Studio works
Tips that make the difference
Speed beats polish. A plain, fast alert outsells a beautiful, slow one when stock is limited.
Deep-link to the product, not the homepage — every extra click loses buyers.
Send once. These are high-intent; a single timely alert is enough, and repeats annoy.
Features this playbook uses
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