Skip to content
WeZend
Playbooks

Review & UGC request

Ask for a review at the one moment customers are most likely to give one — after they've received and used the product.

Goal

Generate reviews and social proof at scale

Trigger

Purchase + estimated delivery + use time

Channels

Email · SMS

Setup

25 minutes

Reviews are the social proof that lifts everyone else's conversion — but timing is everything. Ask too early and the product hasn't arrived; ask too late and the moment's gone. The trick is to wait until the customer has actually received and used what they bought, then make giving feedback effortless.

This flow automates that timing, so reviews accumulate steadily without anyone remembering to send the ask.

Build it in WeZend

  1. 1

    Trigger after estimated use

    Start from the `purchase` event with a delay that covers delivery plus a few days of use — tune it to your fulfilment time.

  2. 2

    Ask, and make it one tap

    A short email or SMS with a direct link to the review form — every extra step loses responses.

  3. 3

    One gentle reminder (day 4)

    Only to non-responders. Exit anyone who's left a review so no one is asked twice.

Or draft it in one prompt

Paste this into AI Studio (or your own Claude/ChatGPT via Connect AI) and review the draft it builds:

"Build a review-request journey: after a purchase, wait for delivery plus 5 days, then ask for a review by email with a one-tap link, and send one reminder to non-responders."
See how AI Studio works

Tips that make the difference

Match the wait to your product. A consumable needs less use-time than durable goods before a fair review is possible.

Don't incentivise dishonestly. A small thank-you is fine; paying for five stars corrupts the proof you're building and can breach platform rules.

Route unhappy replies to support before they become public one-stars.

Features this playbook uses

Build this playbook free — no credit card.

  • No credit card
  • EU data residency
  • 6 channels, one API
  • GDPR built in

One platform. Every customer interaction.

Replace your patchwork of messaging APIs, CDP and automation tools with a single engagement platform built for scale.

No credit card required · EU data residency · 99.99% uptime SLA