SaaS & Technology
Onboard users, drive product adoption and reduce churn with behaviour-based lifecycle automation.
For SaaS, engagement is growth. WeZend tracks product events, builds live user and account profiles, and triggers in-app, email and push nudges that move users from signup to activation to expansion. Predictive churn scoring and next-best-action keep revenue retention high without a bigger team.
Challenges
What makes it hard
Weak activation
Signups that never reach the 'aha' moment churn fast.
Silent churn
Declining usage goes unnoticed until the cancellation.
Manual lifecycle ops
Growth teams hand-build campaigns that should be automated.
Solution
How WeZend solves it
Activation journeys
Behaviour-triggered onboarding that adapts to what each user has (and hasn't) done.
Churn-risk detection
Predictive scores flag at-risk accounts and auto-launch retention plays.
Product-qualified leads
Usage-based segments surface expansion opportunities to sales.
Capabilities
Customer Data Platform
Ingest behavioural events in real time and resolve them into unified, queryable customer profiles.
Segmentation & Audiences
Create real-time segments from any event, trait or behaviour, and activate them across every channel.
Journey Orchestration
A visual, drag-and-drop builder for multi-step, cross-channel journeys triggered by real-time events.
AI Agents & Automation
AI agents that answer conversations, copilots that draft campaigns, and predictive models that pick the next best action.
Use cases
Onboarding & Activation
Guide every new customer to their first success with behaviour-based, cross-channel onboarding.
Churn Prevention
Predict who's about to churn and auto-launch retention offers on the right channel.
Product Recommendations
Embed AI-driven, personalised product recommendations in every message and journey.
Frequently asked questions
How do I send product events?
Use the events API or SDKs to track any product action; those events power segments, journeys and churn models instantly.
One platform. Every customer interaction.
Replace your patchwork of messaging APIs, CDP and automation tools with a single engagement platform built for scale.
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