Onboarding & Activation
Guide every new customer to their first success with behaviour-based, cross-channel onboarding.
The problem
Most churn happens in the first days. Static drip sequences ignore what the user has actually done, nagging people who've finished and losing those who are stuck.
The outcome
How it works
WeZend tracks activation events and branches the onboarding journey on real progress. Completed a step? Skip ahead. Stuck? Get a targeted nudge on your preferred channel, or a human check-in for high-value accounts. The journey adapts per user until they hit the activation goal.
Track progress
Product and behavioural events show exactly where each user is.
Adapt the path
The journey branches on completed vs. missing steps.
Reach the goal
Users exit the journey the moment they activate.
Capabilities
Journey Orchestration
A visual, drag-and-drop builder for multi-step, cross-channel journeys triggered by real-time events.
Customer Data Platform
Ingest behavioural events in real time and resolve them into unified, queryable customer profiles.
Segmentation & Audiences
Create real-time segments from any event, trait or behaviour, and activate them across every channel.
Email API & Marketing
High-deliverability email with double opt-in, one-click unsubscribe, open/click tracking and A/B testing.
Industries
SaaS & Technology
Onboard users, drive product adoption and reduce churn with behaviour-based lifecycle automation.
Banking & Finance
Deliver OTPs, fraud alerts and lifecycle communication with bank-grade security and full auditability.
E-commerce & Retail
Recover carts, recommend products and drive loyalty with behaviour-triggered, cross-channel journeys.
Frequently asked questions
Can onboarding span channels?
Yes — mix in-app, email, push and SMS in one journey, choosing the channel each user responds to.
One platform. Every customer interaction.
Replace your patchwork of messaging APIs, CDP and automation tools with a single engagement platform built for scale.
No credit card required · EU data residency · 99.99% uptime SLA