Product recommendations in email

The recommendations email block personalises per recipient. You build one email; at send time each recipient's copy is filled with products chosen for them from their CDP behaviour, matched against your product catalog.

How to use it

1. Keep your product catalog current in the platform (synced from your store or added directly).
2. In the email builder, add a recommendations block to the template.
3. Send the campaign (or use the block inside a journey). Each recipient's version renders at send time, so picks stay fresh — not frozen when you scheduled.

What drives the picks

Browsing and purchase events on the contact's profile, matched to catalog items. The more behavioural signal a contact has, the sharper the recommendations; new contacts get sensible catalog defaults.

Because it renders per recipient, one campaign becomes thousands of personalised versions — strongest in post-purchase and win-back flows where the right next product matters.