Analytics, ROI & cohorts

Sending is a cost; the analytics module is where you find out what it bought.

The dashboards

Analytics in the dashboard (API: GET /v1/account/analytics) covers:

• Channel performance — sent, delivered, failed, opened, clicked per channel over any period, with period-over-period comparison.
• Campaign results — per campaign: funnel from sent to converted, A/B variant comparison, and holdout uplift where configured.
• List growth — subscribes vs. unsubscribes over time (GET /v1/account/list-growth), split by source, so you can see which forms and imports actually grow the list.

Revenue & ROI

Attach a goal to journeys and campaigns — typically an order_completed event with a revenue property. The ROI view then attributes conversions and revenue to the message that drove them (last-touch within your attribution window) and sets it against message cost: this flow costs €84/month and drives €3,900/month. That sentence is what budget meetings run on.

Cohorts

The cohort view groups contacts by signup month and shows how each cohort's engagement and purchases decay over time — the honest way to see whether retention is improving, because it separates "new contacts behave differently" from "everyone is drifting away".

The weekly digest

A Monday-morning email to your team: sends, engagement, list growth, revenue attributed, and anything that needs attention (a failing route, a spiking complaint rate). Configure recipients under Settings → Digest. Most teams run on the digest and open the dashboard only when a number looks off.

Export

Raw usage data exports as CSV (GET /v1/export/usage) for your BI stack — or push everything continuously with Warehouse sync.