WhatsApp Business for retail
Meet retail customers on the app they already use all day: rich two-way conversations, order updates, and product discovery — with WhatsApp on the same profile as your email and SMS in WeZend.
For retail, WhatsApp is where conversations already happen. It carries images, buttons and two-way replies, so it's less a broadcast channel and more a storefront in the customer's pocket — great for product questions, order updates and personal service at scale.
In WeZend, WhatsApp shares the same customer profile, segments and journeys as your other channels, so a customer's WhatsApp thread and their email history are one story, not two systems. That's how you keep a conversation feeling personal even when it's automated.
Why it works
Rich, two-way conversations
Images, quick-reply buttons and real replies turn a notification into a conversation — ideal for product questions and order support.
One profile across channels
WhatsApp reads and writes the same unified profile as email and SMS, so context follows the customer wherever they reply.
Automated, still personal
Drive WhatsApp from journeys with product recommendations and brand voice, so scaled messages still sound like your shop.
Playbooks to run
Features behind it
Put it to work — free.
- No credit card
- EU data residency
- 6 channels, one API
- GDPR built in
Frequently asked questions
Do I need WhatsApp Business approval?
Yes — WhatsApp requires a verified business sender and approved message templates for outbound. Connecting the channel and its credentials is done in the dashboard; talk to us and we'll guide the setup.
One platform. Every customer interaction.
Replace your patchwork of messaging APIs, CDP and automation tools with a single engagement platform built for scale.
No credit card required · EU data residency · 99.99% uptime SLA