Audience & data
Grow your SMS list with a keyword
Set up a keyword like VIP so 'text VIP to subscribe' turns posters, receipts and social posts into a consented SMS list.
New SMS keyword
Keyword
Action
Auto-reply
Tag
Step 1 / 3
Add a keyword
Audience → SMS keywords → New. Pick a short word (letters/numbers, no spaces), an auto-reply that confirms the opt-in, and a tag so you can segment on who joined.
Every step in text
1Add a keyword
Audience → SMS keywords → New. Pick a short word (letters/numbers, no spaces), an auto-reply that confirms the opt-in, and a tag so you can segment on who joined.
2Put it on your surfaces
Print it anywhere: 'Text VIP to 12345 for early access.' When a customer texts it, they're subscribed and the consent is recorded, timestamped and documented — the cleanest opt-in there is.
3Welcome them automatically
Feed the 'vip' tag into a [welcome journey](/en/wiki/build-a-welcome-journey) so new subscribers get an instant first message. Set up a STOP keyword too, to honour opt-outs.
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