Lifecycle email for SaaS
Onboarding that drives activation, behaviour-triggered nudges that lift retention, and churn-risk win-backs — SaaS lifecycle email powered by a real CDP and event stream in WeZend.
SaaS growth lives and dies on lifecycle email: the onboarding that gets a new signup to their aha-moment, the nudges that pull dormant users back, the renewal reminders that protect revenue. What makes it work isn't the emails — it's reacting to what users actually do in the product.
WeZend's CDP ingests your product events, so journeys can trigger on real behaviour — "created a project but never invited a teammate", "hasn't logged in for 14 days" — and computed traits like churn risk let you reach at-risk accounts before they cancel. It's the difference between a static drip and a lifecycle program that adapts to each user.
Why it works
Onboarding that drives activation
Trigger the next step on what the user has (and hasn't) done, so onboarding adapts instead of blindly sending email three on schedule.
Behaviour-triggered retention
Product events feed segments and journeys, so a feature adopted or a login gone quiet can each start the right message.
Churn-risk win-backs
A computed churn-risk trait surfaces accounts trending toward cancellation early — reach them while you still can.
Playbooks to run
Features behind it
Put it to work — free.
- No credit card
- EU data residency
- 6 channels, one API
- GDPR built in
Frequently asked questions
How do product events get into WeZend?
Your app sends events to the CDP via the API (or an integration). They build unified profiles and drive segments and journeys — the same events you'd track for analytics do double duty for lifecycle.
One platform. Every customer interaction.
Replace your patchwork of messaging APIs, CDP and automation tools with a single engagement platform built for scale.
No credit card required · EU data residency · 99.99% uptime SLA