How to switch from Brevo (Sendinblue)

Why this one is the easy move

Brevo and WeZend share the same instincts — EU roots, email + SMS in one product, sane pricing — so the concepts map almost one-to-one and nothing needs re-architecting. What you gain is the layer above: a real CDP (events, live segments, traits), journeys across six channels, and deliverability tooling with an actual inspector.

Step 1 — Blocklist first

Export Brevo's blocklisted/unsubscribed contacts (filter your contact export on blocklist status, or export the unsubscribed segment) and import into Audience → Suppressions before anything else. One import, permanent safety.

Step 2 — Contacts, attributes, lists

Export contacts to CSV from Brevo's contact overview — attributes and list memberships come along. Import per list in Audience → Contacts → Import; attributes map to custom fields in the mapping screen. Folder structure flattens to tags — tag on import (brevo-folder-x) if you want the grouping preserved.

Step 3 — Split transactional and marketing cleanly

If you send transactional mail through Brevo's SMTP or API, follow the SendGrid-style playbook: authenticate your domain in parallel (don't touch Brevo's DNS records yet), port templates, then cut over stream by stream with "category": "transactional" on every send. Marketing traffic follows the classic path: warm up on engaged contacts over 2–3 weeks.

Step 4 — SMS comes home

Register your sender IDs (start early — some countries need operator registration), and enjoy the actual upgrade: in WeZend, SMS and email live on the same contact profile, so "email first, SMS to non-openers after 2 days" is a standard journey branch instead of two disconnected lists — and frequency caps count across both channels.

Step 5 — Automations, forms, cutover

Rebuild automations as journeys (trigger → delay → branch → send maps directly; test-enroll each), swap signup forms for lead forms with double opt-in, run parallel for 2–3 weeks, delta-export late unsubscribes, close.

What does NOT come along

• Campaign statistics — export the reports you want to keep.
• Automation history — journeys count from zero.
• Brevo's Meetings/Conversations modules — out of scope; two-way messaging replies land in WeZend's Inbox, and meeting scheduling stays in your calendar tool.